RTC Tip #28: Choose a Win-Win-Win Intention

The ability to effectively communicate with another person depends on how you are perceived by that person and how much trust that person has with you. People won’t change until they are ready to change. Likewise, you may be communicating with someone you barely know, someone you have known for a long time, your best friend, or maybe someone you don’t even particularly like. While every situation and conversation is unique, the RTC process remains the same. The end result intention is win-win-win. A win for the coachee, a win for their team, and a win for the organization. Notice in this win-win-win scenario there is not a “win for you”. When you create a win for the coachee, a win for the team, and a win for the organization, it will be a win for you. Trust the process.